gabosaurus
05-02-2018, 03:42 PM
https://www.theguardian.com/uk-news/2018/may/02/cambridge-analytica-closing-down-after-facebook-row-reports-say
The scandal centres around data collected from Facebook users via a personality app developed by the Cambridge University researcher Aleksandr Kogan. The data was collected via Facebook’s permissive “Graph API”, the interface through which third parties could interact with Facebook’s platform. This allowed Kogan to pull data about users and their friends, including likes, activities, check-ins, location, photos, religion, politics and relationship details. He passed the data to Cambridge Analytica, in breach of Facebook’s platform policies.
Christopher Wylie, the original Cambridge Analytica whistleblower, told the Observer that the data Kogan obtained was used to influence the outcome of the US presidential election and Brexit. According to Wylie the data was fed into software that profiles voters and tries to target them with personalised political advertisements. Cambridge Analytica insists it never incorporated the Kogan data.
https://www.theguardian.com/uk-news/2018/mar/23/leaked-cambridge-analyticas-blueprint-for-trump-victory
Intensive survey research, data modelling and performance-optimising algorithms were used to target 10,000 different ads to different audiences in the months leading up to the election. The ads were viewed billions of times, according to the presentation.
The document was presented to Cambridge Analytica employees in London, New York and Washington DC weeks after Trump’s victory, providing an insight into how the controversial firm helped pull off one of the most dramatic political upsets in modern history.
“This is the debrief of the data-driven digital campaign that was employed for Mr Trump,” said Brittany Kaiser, 30, who was Cambridge Analytica’s business development director until two weeks ago, when she left over a contractual dispute.
The scandal centres around data collected from Facebook users via a personality app developed by the Cambridge University researcher Aleksandr Kogan. The data was collected via Facebook’s permissive “Graph API”, the interface through which third parties could interact with Facebook’s platform. This allowed Kogan to pull data about users and their friends, including likes, activities, check-ins, location, photos, religion, politics and relationship details. He passed the data to Cambridge Analytica, in breach of Facebook’s platform policies.
Christopher Wylie, the original Cambridge Analytica whistleblower, told the Observer that the data Kogan obtained was used to influence the outcome of the US presidential election and Brexit. According to Wylie the data was fed into software that profiles voters and tries to target them with personalised political advertisements. Cambridge Analytica insists it never incorporated the Kogan data.
https://www.theguardian.com/uk-news/2018/mar/23/leaked-cambridge-analyticas-blueprint-for-trump-victory
Intensive survey research, data modelling and performance-optimising algorithms were used to target 10,000 different ads to different audiences in the months leading up to the election. The ads were viewed billions of times, according to the presentation.
The document was presented to Cambridge Analytica employees in London, New York and Washington DC weeks after Trump’s victory, providing an insight into how the controversial firm helped pull off one of the most dramatic political upsets in modern history.
“This is the debrief of the data-driven digital campaign that was employed for Mr Trump,” said Brittany Kaiser, 30, who was Cambridge Analytica’s business development director until two weeks ago, when she left over a contractual dispute.