I have figured out what is going on in this country

[truthmatters]

http://en.wikipedia.org/wiki/Neuromarketing

This science emerged at the same time as the leadup to the Iraq war.

[OCA]

http://en.wikipedia.org/wiki/Neuromarketing

This science emerged at the same time as the leadup to the Iraq war.

What a load of bullshit. I think your neurons are all fucked up...............or nonexistent.

[truthmatters]

http://tinyurl.com/3dsurs


Congress was requested to look into it in 2004 because of the dangers of it


For Immediate Release: July 12th, 2004

Commercial Alert Asks Senate Commerce Committee to Investigate Neuromarketing
Commercial Alert sent letters today to members of the U.S. Senate Committee on Commerce, Science and Transportation, requesting an investigation of neuromarketing, the prospect of more potent advertising and its implications for politics and public health.

Following is a copy of the letter to Senator John McCain, chairman of the Senate Commerce Committee.

Dear Chairman McCain:

What would happen in this country if corporate marketers and political consultants could literally peer inside our brains, and chart the neural activity that leads to our selections in the supermarket and the voting booth? What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends?

We Americans may find out sooner than we think. Orwellian is not too strong a term for this prospect. Yet this research is happening right now, conducted by neuroscience and marketing professors affiliated with some of this nations most prestigious universities, such as Harvard, Baylor, CalTech, Penn State and Emory. They are using medical technologies such as functional magnetic resonance imaging (fMRI) not to heal the sick but rather to probe the human psyche for the purpose of influencing it.

This new field is called “neuromarketing,” and those involved are near-euphoric in the possibilities for the marketing industry. It gives “unprecedented insight into the consumer mind,” enthuses Adam Koval, the former chief operating officer at the BrightHouse Institute for Thought Sciences. “And it will actually result in higher product sales or in getting customers to behave the way [corporations] want them to behave.”

Let that quote linger in your mind. Then change the word “corporations” to “politicians” in the last clause and you begin to sense the implications. These may not be far off. Already CalTech neuroscientist Steven Quartz is using an fMRI to help movies studios figure out which movie trailers will attract the most filmgoers. (What if Michael Moore had that capacity?) Ford and DaimlerChrysler have conducted neuromarketing studies to help them understand why people buy cars.

[OCA]

http://tinyurl.com/3dsurs


Congress was requested to look into it in 2004 because of the dangers of it

LMFAO! You read 1984 one too many times.

You are a kook.

[manu1959]

it requires that you be placed inside one of these ..... yes the threat is real...

[truthmatters]

You guys wont read it but others will read this information. I cant believe this is not all over the place yet. It will be though. Its Science so people will pay attention even if you wont.

[manu1959]

You guys wont read it but others will read this information. I cant believe this is not all over the place yet. It will be though. Its Science so people will pay attention even if you wont.

read it...know about it...it works...requires and MRI to use it effectively....to control the population you would have to them them all in an MRI.....not gonna happen.....

[truthmatters]

read it...know about it...it works...requires and MRI to use it effectively....to control the population you would have to them them all in an MRI.....not gonna happen.....


HAHAHAHAHAHAHAHAHA!

It is used in the study.

When they find out the trigger in the study they then use the tigger and dont need the machine.

[Said1]

http://en.wikipedia.org/wiki/Neuromarketing

This science emerged at the same time as the leadup to the Iraq war.

This type of science and it's use in marketing isn't new. What is possibly new is the use of 'nuromarketing' with respect to specific products.

[truthmatters]

This type of science and it's use in marketing isn't new. What is possibly new is the use of 'nuromarketing' with respect to specific products.


Yes it is brand new. Go read the information I posted. This science Neuromarketing emerged in early 2003 at in a university study. In ohter words the study was written up in early 2003 and the results were known before then to the people familiar with the study.

[manu1959]

HAHAHAHAHAHAHAHAHA!

It is used in the study.

When they find out the trigger in the study they then use the tigger and dont need the machine.

one person's trigger is not the trigger for all people .....

for example the pepsi trigger is sweetness in small amounts.....unfortunately in large amounts it doesn't work....and people fall back on experience and brand identity and coke wins....

just add some more layers of tin foil to your propeller beenie....you will be just fine...

[Said1]

Yes it is brand new. Go read the information I posted. This science Neuromarketing emerged in early 2003 at in a university study. In ohter words the study was written up in early 2003 and the results were known before then to the people familiar with the study.

No it isn't NEW. According to what YOU POSTED THE TERM WAS COINED IN 2003. Do you honestly think the use of those techniques are new?

[manu1959]

No it isn't NEW. According to what YOU POSTED THE TERM WAS COINED IN 2003. Do you honestly think the use of those techniques are new?

further....she should be thrilled.....move on dot borg could put out adds to get all of society to give up smoking, be a vegan, live green, be a socialist, have abortions, free murderers......it would be nirvana....

[truthmatters]

No it isn't NEW. According to what YOU POSTED THE TERM WAS COINED IN 2003. Do you honestly think the use of those techniques are new?


Did you even look at the information?

The brains studies were never before applied in marketing.

Designing the brain imaging studies to a marketing study IS NEW!

Read the imformation.

[manu1959]

http://en.wikipedia.org/wiki/Neuromarketing

This science emerged at the same time as the leadup to the Iraq war.

if society is being controlled by this new technology.....why is the country not unanimous one way or another on any issue.....

[manu1959]

Did you even look at the information?

The brains studies were never before applied in marketing.

Designing the brain imaging studies to a marketing study IS NEW!

Read the imformation.

did you?....a quote from your own link...

The word "neuromarketing" was coined by Ale Smidts in 2002[1]

and then there is this...Montague published his findings in the October 2004 issue of Neuron, and a cottage industry was born.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/neuro.html

wrong again.........

[CockySOB]

Nothing new here, just building on the research done by Pavlov back in the 1890's. The only thing that has changed is that medical science has advanced to allow researchers greater insight into the reasons "why" we prefer some products to others.

[truthmatters]

did you?....a quote from your own link...

The word "neuromarketing" was coined by Ale Smidts in 2002[1]

and then there is this...Montague published his findings in the October 2004 issue of Neuron, and a cottage industry was born.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/neuro.html

wrong again.........

What the hell, I said the study was beig conducted in 2002 so how the hell does that make me wrong?

[truthmatters]

Nothing new here, just building on the research done by Pavlov back in the 1890's. The only thing that has changed is that medical science has advanced to allow researchers greater insight into the reasons "why" we prefer some products to others.

Not just why but HOW to use it to effect the puplic.

[Said1]

Did you even look at the information?

The brains studies were never before applied in marketing.

Designing the brain imaging studies to a marketing study IS NEW!

Read the imformation.


I already stated that the use of that type of research is 'possibly' new with respect to specific products. Obviously the use of MRI's and any type of science is new because MRI technology is still relatively NEW. However, The STUDY OF THE BRAIN WITH RESPECT TO MARKETING IS NOT NEW!!!!!!!!!!!!!!!!!!!!!!!!!!

Studying how the brain works and how is can be applied to marketing has been going on for quite some time, dear. Monitoring the brains response to certain stimuli has been done before.

[manu1959]

What the hell, I said the study was beig conducted in 2002 so how the hell does that make me wrong?

holy shit....we both said it wasn't new ... you said is was and that it hadn't been applied to marketing .... then we proved it was old and had been applied to marketing ....

you are kicking your own ass again.....

how about this....the studies go back to 1990

Neuromarketing, in one form or another, is now one of the hottest new tools of its trade. At the most basic levels, companies are starting to sift through the piles of psychological literature that have been steadily growing since the 1990s' boom in brain-imaging technology.

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/neuro.html

[truthmatters]

For an ad campaign that started a revolution in marketing, the Pepsi Challenge TV spots of the 1970s and '80s were almost absurdly simple. Little more than a series of blind taste tests, these ads showed people being asked to choose between Pepsi and Coke without knowing which one they were consuming. Not surprisingly, given the sponsor, Pepsi was usually the winner.

Mary Carmichael is a FRONTLINE web associate producer.


But 30 years after the commercials debuted, neuroscientist Read Montague was still thinking about them. Something didn't make sense. If people preferred the taste of Pepsi, the drink should have dominated the market. It didn't. So in the summer of 2003, Montague gave himself a 'Pepsi Challenge' of a different sort: to figure out why people would buy a product they didn't particularly like.

What he found was the first data from an entirely new field: neuromarketing, the study of the brain's responses to ads, brands, and the rest of the messages littering the cultural landscape. Montague had his subjects take the Pepsi Challenge while he watched their neural activity with a functional MRI machine, which tracks blood flow to different regions of the brain. Without knowing what they were drinking, about half of them said they preferred Pepsi. But once Montague told them which samples were Coke, three-fourths said that drink tasted better, and their brain activity changed too. Coke "lit up" the medial prefrontal cortex -- a part of the brain that controls higher thinking. Montague's hunch was that the brain was recalling images and ideas from commercials, and the brand was overriding the actual quality of the product. For years, in the face of failed brands and laughably bad ad campaigns, marketers had argued that they could influence consumers' choices. Now, there appeared to be solid neurological proof. Montague published his findings in the October 2004 issue of Neuron, and a cottage industry was born.

Neuromarketing, in one form or another, is now one of the hottest new tools of its trade. At the most basic levels, companies are starting to sift through the piles of psychological literature that have been steadily growing since the 1990s' boom in brain-imaging technology. Surprisingly few businesses have kept tabs on the studies - until now. "Most marketers don't take a single class in psychology. A lot of the current communications projects we see are based on research from the '70s," says Justine Meaux, a scientist at Atlanta's BrightHouse Neurostrategies Group, one of the first and largest neurosciences consulting firms. "Especially in these early years, it's about teaching people the basics. What we end up doing is educating people about some false assumptions about how the brain works."


snip
Ruskin might be consoled by the fact that many neuromarketers still don't know how to apply their findings. Increased activity in the brain doesn't necessarily mean increased preference for a product. And, says Meaux, no amount of neuromarketing research can transform otherwise rational people into consumption-driven zombies. "Of course we're all influenced by the messages around us," she says. "That doesn't take away free choice." As for Ruskin, she says tersely, "there is no grounds for what he is accusing." So far, the regulatory boards agree with her: the government has decided not to investigate BrightHouse and the APA's most recent ethics statement said nothing about neuromarketing. Says Ruskin: "It was a total defeat for us."

With Commercial Alert's campaign thwarted for now, BrightHouse is moving forward. In January, the company plans to start publishing a neuroscience newsletter aimed at businesses. And although it "doesn't conduct fMRI studies except in the rarest of cases," it is getting ready to publish the results of a particularly tantalizing set of tests. While neuroscientist Montague's 'Pepsi Challenge' suggests that branding appears to make a difference in consumer preference, BrightHouse's research promises to show exactly how much emotional impact that branding can have. Marketers have long known that some brands have a seemingly magic appeal; they can elicit strong devotion, with buyers saying they identify with the brand as an extension of their personalities. The BrightHouse research is expected to show exactly which products those are. "This is really just the first step," says Meaux, who points out that no one has discovered a "buy button" in the brain. But with more and more companies peering into the minds of their consumers, could that be far off?


http://tinyurl.com/6p2be

[manu1959]

you truely are a moron.....i posted this link and exceprts from it twice.....to prove this is old science and of no real danger to anyone.....

go ahead and spin this with some more of your passive agressive bullshit....

oh yea...your post also violates board rules....

Copyright Infringement - When posting something as fact, it's always best to supply a link to your source if possible. While we encourage the use of linking to sources, please refrain from posting articles in their entirety. The first paragraph or 2 would be fine with a link to the rest of the article. This is acceptable under the fair use doctrine but copying of entire articles will likely result in copyright infringement, and your post may be removed and/or edited to protect the community.

[truthmatters]

I posted a link with everything

[manu1959]

I posted a link with everything

you really can't read can you?

Copyright Infringement - When posting something as fact, it's always best to supply a link to your source if possible. While we encourage the use of linking to sources, please refrain from posting articles in their entirety. The first paragraph or 2 would be fine with a link to the rest of the article. This is acceptable under the fair use doctrine but copying of entire articles will likely result in copyright infringement, and your post may be removed and/or edited to protect the community.

[truthmatters]

I did not post any entire article.

[manu1959]

I did not post any entire article.

liar..... post 22 and your link doesn't work...that makes two violations....

[truthmatters]

liar..... post 22 and your link doesn't work...that makes two violations....


Please point out to me where I posted an entire article?

[manu1959]

Please point out to me where I posted an entire article?

liar..... post 22 and your link doesn't work...that makes two violations....

[truthmatters]

liar..... post 22 and your link doesn't work...that makes two violations....


can you prove these claims?

maybe you should reread it.

[manu1959]

can you prove these claims?

post 22 proves it.....keep changing the link....the edit note proves it

[truthmatters]

post 22 proves it.....keep changing the link....the edit note proves it


Yes I fixed the link just as you requested.

And I also fixed the article which I did not realise I had posted in full.

Now have you ever made a mistake and admitted it and fixed it?


I wish you would hold yourself to a fraction of the level you hold me to.

[manu1959]

Yes I fixed the link just as you requested.

And I also fixed the article which I did not realise I had posted in full.

Now have you ever made a mistake and admitted it and fixed ti?

i don't make mistakes.....

[truthmatters]

i don't make mistakes.....


Which explains why some fall for these types of brain control and some dont.

[manu1959]

Which explains why some fall for these types of brain control and some dont.

the weak fear what might happen......

[Dilloduck]

http://en.wikipedia.org/wiki/Neuromarketing

This science emerged at the same time as the leadup to the Iraq war.


Did you do your own research or did someone else tell you about this ?

[Said1]

Did you do your own research or did someone else tell you about this ?

You mean you didn't know that neuropsychology applied to marketing was new?

[CockySOB]

Not just why but HOW to use it to effect the puplic.

Rather naive to think that the "why" of our actions isn't linked to the "how" they can be manipulated.

I'd recommend some research into NLP, or neuro-linguistic programming for some real fun in manipulation. Granted it was originally meant as a means to understand other peoples' perspectives, but the application of that allows for some serious manipulation.

[avatar4321]

cant help but point out that if this crazy theory is accurate, then its clearly not working if the polls truth always posts are in anyway accurate.