In the United States, the term "Bimmer" was later coined to refer (exclusively) to BMW automobiles. As such, use of the word "Beemer" (Or beamer) to refer to a BMW automobile is frowned upon by some BMW enthusiasts,[7] because it is the term used for motorcycles. Although the distinction is completely arbitrary, to this day, the media, movies, and most people still use the term "Beemer" to refer to the automobiles.
http://en.wikipedia.org/wiki/BMW
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“… the greatest detractor from high performance is fear: fear that you are not prepared, fear that you are in over your head, fear that you are not worthy, and ultimately, fear of failure. If you can eliminate that fear—not through arrogance or just wishing difficulties away, but through hard work and preparation—you will put yourself in an incredibly powerful position to take on the challenges you face" - Pete Carroll.