Santa is a religious figure. People Pray to him (Write lists of requests), People expect his return. They give tribute (cookies and beer-erp...cookies) to him. They attribute morality to him (HE decides who is naughty) in an effort to change the behaviour of those who believe in him (if one is 'good' one gets free stuff), He's omni-present or otherwise all-seeing/knowing...
“… the greatest detractor from high performance is fear: fear that you are not prepared, fear that you are in over your head, fear that you are not worthy, and ultimately, fear of failure. If you can eliminate that fear—not through arrogance or just wishing difficulties away, but through hard work and preparation—you will put yourself in an incredibly powerful position to take on the challenges you face" - Pete Carroll.