Taxpayers might want to pay close attention to this Sunday's Super Bowl broadcast or they'll miss Uncle Sam's 30-second, $2.5-million reminder to stand up and be counted.
That's what the Census Bureau paid CBS to get their message notched somewhere between a National Lampoon reprisal, a weird dude with big glasses, a beer-can house and men without pants.
And, that's just a fraction of what the bureau plans to spend this year to get Americans to answer a simple, 10-question survey.
The bureau is spending $133 million between January and May -- or, more than $13 million for each of 10 questions, one of which reads: What is your telephone number? -- to publicize the national head-count. Part of that effort is the Super Bowl ad, which Kendall Johnson, a spokeswoman for the bureau, confirmed Wednesday to FoxNews.com cost $2.5 million to air. The ad, produced by actor and director Christopher Guest, also will appear in other media, Johnson said.
"We have rotations across all kinds of cable properties on network and cable TV," she said, adding that the bureau plans to advertise in 28 languages, including some as obscure as Hmong, a southeast Asian dialect.
$2.5 Million For Super Bowl Census Ad
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