Cracker Barrel: We screwed up big time

[tailfins]

I can't imagine anything more stupid. Look at the name and tell me who their target market is. And no it's not a slur, my sons are proud crackers.

http://www.tmz.com/2013/12/21/duck-d...rtson-boycott/

[jimnyc]

Their ban didn't last very long. They listened, and knew it would cost them. Kudos to them for "listening". Announced on their Facebook page:

Dear Cracker Barrel Customer:

When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we've done.

You told us we made a mistake. And, you weren't shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong.

We listened.

Today, we are putting all our Duck Dynasty products back in our stores.

And, we apologize for offending you.

We respect all individuals right to express their beliefs. We certainly did not mean to have anyone think different.

We sincerely hope you will continue to be part of our Cracker Barrel family.

[jimnyc]

I replied to a different thread about Cracker Barrel and DD, saw they were dupes and then merged both threads.

[Kathianne]

Their ban didn't last very long. They listened, and knew it would cost them. Kudos to them for "listening". Announced on their Facebook page:

I'm pretty sure that I've posted before that this chain does not make my 'favorite' list. Not. at. all. My dad and my kids loved it, kids still do. Me? Haven't been in one in probably 15 years. However, whether a PR ploy or sincere, this got my attention:

...And, we apologize for offending you...

Whether a business or a politician, truth speaks volumes.

I will go there 'one time' sometime soon. I don't care for the food or the portions, but I like companies that admit when wrong, whatever the reason that gets them there.

[tailfins]

My wife's favorite menu item there is the catfish. When we were first married she thought she was being served a sick catfish because it didn't have any teeth. I explained that American catfish didn't have visible teeth. She thought a healthy catfish should look like this:

[jimnyc]

I will go there 'one time' sometime soon. I don't care for the food or the portions, but I like companies that admit when wrong, whatever the reason that gets them there.

I never cared much for them either. I heard they try and keep you waiting a bit in order to shop in their story. Also read that a HUGE portion of their yearly income is from the rocking chairs that you see so many of when you go there. And while the food wasn't bad, it also wasn't anything great. Just average, IMO, and generally so crowded that I don't even pull into the parking lot. So you can see that I wasn't even a fan of them prior to this, but also wasn't against them.

Like you, I give them credit for their announcement. They could have ignored the feedback. They could have silently put the products back and hoped the negativity went away. But they listened, and had the courage to admit they made a mistake with their customers and apologized. A good business decision, but also a gutsy one.

[revelarts]

I'm pretty sure that I've posted before that this chain does not make my 'favorite' list. Not. at. all. My dad and my kids loved it, kids still do. Me? Haven't been in one in probably 15 years. However, whether a PR ploy or sincere, this got my attention:

Whether a business or a politician, truth speaks volumes.

I will go there 'one time' sometime soon. I don't care for the food or the portions, but I like companies that admit when wrong, whatever the reason that gets them there.

I haven't eaten there in about 10 years myself. I can't remember what if anything i liked about the food.
I've never watched an episode of duck dynasty, and have no idea what products they sell or their faces are on.

But from what i've read they haven't done a thing wrong to deserve the public and financial "shunning" they are getting.

Thankfully cracker barrel flipped flopped back.
but it seems this is going to be an ongoing thing.
chick-fil-a has step back a bit from their position after the flax they got. I do eat there often. even more now.
Businesses can do what they like, but it'd be nice if they held to principals more often rather than just being swayed by the almighty dollar.