first of all, that wasn't what the question was.....second, its not about fearing people into learning about God.......the Bible tells us what God is offering and tells us the end result of our choices......if you are only willing to love because you're scared of the consequences, what is the value of your love?.....that's the very result God's actions are designed to avoid......
being "poor" in heaven wouldn't be woe......the sermon on the mount describes the difference between those who were blessed and those who were not.......do you recall what distinguished those two groups in the sermon?.......