Honest? Never paid any attention to it. Most people don't have one at all.
I look at it this way: I cannot stand hearing "thanks for your service". You know as well as I that for every genuine one we get, we get hundreds of insincere recantations of wrote script. I take my little "Marines" thingy with the EGA as a sincere gesture that did not have to be made.
“When bad men combine, the good must associate; else they will fall, one by one, an unpitied sacrifice in a contemptible struggle.” Edumnd Burke