DEATH KISS: Gillette Trashes “Toxic Masculinity” In Brand New Ad To Men
It's getting to the point where you wonder what the world will be like in a very short time. This crap is out of hand... just unreal... and it is ALL coming from the DEMOCRATS. This is a product of their DECADES of BRAIN WASHING in public schools. I thank the Lord every day now for being as old as I am. I feel PITY for young kids today like my grandson. He'll never know what kind of freedoms I had as a kid, and that we didn't put up with ANY of this BULL SHIT.
There's ALREADY A HUNDRED AND SIXTY FIVE THOUSAND DISLIKES to this video on youtube.
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DEATH KISS: Gillette Trashes “Toxic Masculinity” In Brand New Ad To Men
Gillette has taken sides in American politics and decided to join Democrats and liberals in the #MeToo movement.
According to The Wall Street Journal, Gillette has released a brand new advertisement attacking “toxic masculinity,” which many are already calling the “kiss of death.”
As many have argued, it’s a bad business decision for Gillette to trash men in an advertisement that is aimed at men.
The ad, which is titled, “We Believe,” begins with audio of news about the current #MeToo movement, bullying, and “toxic masculinity.”
The narrators of the ad then disputes the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”
Watch below: https://ilovemyfreedom.org/death-kis...medium=twitter
The new ad campaign puts a mind boggling new spin on the company’s 30-year tagline, “The Best A Man Can Get,” and attacks “toxic masculinity.”
It also blatantly tells men to change their behavior, which is odd given it assumes all men are to blame in the era of the #MeToo movement.
Pankaj Bhalla, Gillette brand director for North America, released a statement via email explaining her decision to undoubtedly anger a large portion of the companies customers.
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“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own. We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”
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Dean Crutchfield, CEO of branding firm Crutchfield + Partners, warned that Gillette’s move could have backfiring consequences.
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“It’s a risky move On one hand, it creates a credible, believable, and upfront conversation that takes brutal honesty and tough decisions. Gillette needs to appeal to millennials who care about what companies stand for. There’s a demand for this, for purpose, for brands to be tackling tough issues in the moment. Does the customer want to be told they’re a naughty boy? Are you asking too much of your consumer to be having this conversation with them?”
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So liberals and Gillette argue and believe that masculinity is bad and that women want men to act more feminine.
Brands that wade into politics and social issues risk turning off a major chuck of their customers who don’t agree with their stance.
Customers who are being attacked or maligned for holding a different point of view tend to boycott or completely stop using the brand, which could have a big effect on Gillette if tens of thousands of men stop buying their products.
The hashtag “#BoycottGillette” is already trending on Twitter.
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