A little too late for me.

It was their choice to enter the political fray and take a side. They jumped on board with censorship. They chose to involve themselves in social justice issues. They chose to jump on board with systemic racism accusations.

If they want to support or donate to causes, no issue. Want to take a side and speak up an agenda that offends half of the nation? No Coke for me, and much much more. What does Coke own besides their regular soda?

Well, they apparently own 500 different brands and about 4,000 different drink options! 4 of the top 5 in the world - Coca-Cola, Diet Coke, Fanta and Sprite.

Dasani, Smartwater, Ciel, Glaceau, Minute Maind, Simply Orange, Powerade, Vitamin Water, Fuze, Honest Tea... Barq's Root Beer, Odwalla, Zico, Monster Drinks, Organic & Raw

So much more too. Hell, they even owned Columbia Pictures for years. If they didn't sell I wouldn't pay to see their movies either.

All from Wiki and common knowledge of a few from working at Cadbury years back.

And they now regret their stances and are only concerned about the bottom dollar, that's all.

---

Is Coke Rethinking Woke?

Why the soft-drink giant is pulling back from its left-wing posturing.

Conservatives who are tempted to despair over the abrupt shift of major corporations into engines of left-wing culture war might want to take a look at Coca-Cola. Recent developments suggest that Coke is rethinking woke.

Coca-Cola has been creeping in a more woke direction for a while. In March 2020, the company blasted U.S. Soccer for making legal arguments in the equal-pay lawsuit filed by the women’s team, a lawsuit the women soon lost in court. In June 2020, Coca-Cola announced that it was suspending advertising on Facebook and Instagram, joining a coalition of left-wing advocacy groups “as part of a campaign forcing the social media network to more stringently police hate speech and disinformation.” The boycott was openly directed at Facebook’s refusal at the time to censor posts by Donald Trump. Coca-Cola CEO James Quincey issued a “Where We Stand on Social Justice” manifesto:

[W]e must put our resources and energy toward helping end the cycle of systemic racism…We will invest our resources to advance social justice causes. We will use the voices of our brands to weigh in on important social conversations. For example, today we are announcing $2.5 million in grants from The Coca-Cola Foundation for the Equal Justice Initiative to assist advocates and policymakers in the critically important work of criminal justice reform; the NAACP Legal Defense Fund in support of the “Policing Reform Campaign;” and the National Center for Civil and Human Rights to deliver a platform to bring people together for powerful conversations that matter and inspire social change and their current “Campaign for Equal Dignity.”
Yet, the company’s concern for justice is decidedly one-sided: for all its activism in the U.S., it lobbied against a bill that would ban products made with forced labor in China’s Xinjiang province

Coca-Cola grabbed headlines in February of this year for the company’s “diversity” initiatives. Most notoriously, leaked slides from a training program commanded Coca-Cola employees to “try to be less white.” Then, the company issued strict requirements to its outside counsel to mandate the selection of lawyers on the basis of race:

Coca-Cola’s new general counsel Bradley Gayton recently announced a new set of diversity guidelines for outside counsel. Under these guidelines, outside counsel will commit that for any new matter “at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.” If outside counsel fails to meet the commitment over two quarters, it will incur “a non-refundable 30% reduction in the fees payable for such New Matter going forward until the commitment is met.”
Rest - https://www.nationalreview.com/2021/...thinking-woke/