Toys get sex change has become a trending topic on a few major search engines this week, but it’s not drastic a change as the news headline may appear. Upcoming Yahoo News reported this Thursday, Feb. 28, that gender equality is going to be making its way more to U.S. toy shelves, particularly for pink Legos that are being targeted for girls.
While boys recently made up over 90% of Lego sales, pink blocks —
just introduced this Jan. 2012 — have become a huge hit for Lego
manufacturers everywhere. Called “Lego Friends”, these pink Lego blocks
now account for nearly 25% of all purchases, boosting total Lego sales
by that same amount to over $4.2 billion in 2012.
“Lego Friends” is designed in the same model and has kids play with
the regular skills needed for block-building, but includes less themes
like “Star Wars” and “Kingdoms,” instead offering models of parks, doll
houses, and pet houses.
...
The cause of their success was not the design (former ideas included
fashion dolls, for example), but the pink color. Yet toys get sex change
has still become a popular topic because it was this “sex change” of
sorts that led to the boost in sales,
much in the way that “dolls” being
called “action figures” for boys with more traditionally masculine
figures appearing 50 years ago made millions of dollars for companies
like Hasbro.
Toys get sex change
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