I would be MONEY more FORD Drivers (as a percentage of owners) take their cars in for service than BMW enthusiasts.
Keep in mind, not all brand owners are brand enthusiasts.
“… the greatest detractor from high performance is fear: fear that you are not prepared, fear that you are in over your head, fear that you are not worthy, and ultimately, fear of failure. If you can eliminate that fear—not through arrogance or just wishing difficulties away, but through hard work and preparation—you will put yourself in an incredibly powerful position to take on the challenges you face" - Pete Carroll.